A boiler marketing agency that charges
per booked survey, not per month.
We run boiler replacement and installation ads for your area, answer every enquiry within seconds, qualify the homeowner on fuel type, timeline and finance, and book the survey into your diary. You pay when a survey is booked. Not for clicks, not for leads, not a retainer. Every survey is exclusive to you, one installer per area, and there is no contract.
How do boiler installers get more installation work?
By being the first installer the homeowner actually speaks to, and by turning that conversation into a survey before anyone else has quoted. MyTradeBuddy runs boiler replacement and installation campaigns for your postcodes, answers every call and message straight away, asks the qualifying questions, chases until the homeowner books, and puts the survey in your calendar. Over 70% of surveys booked this way become installs. The boiler leads page covers what a booked survey is; this page covers the marketing around it.
The five things every boiler installer tells us on the first call
Gas Safe registered installers doing combi and system replacements, heating firms that want installs rather than repair call-outs, installers who offer finance, and anyone who wants their area to themselves.
Directories and lead sellers send the same homeowner to three or four installers, so you pay to be one of the quotes and the job goes to whoever rings first or prices lowest. Every survey we book goes to one business. Yours.
A retainer is a bill. A booked survey is a result. Most boiler marketing is sold as the first and judged on the second. We charge for the second.
Boilers fail in the evening and at the weekend, so that is when the enquiries come. Ours are answered on the first ring by an AI receptionist that asks your questions and books the visit. Voicemail hands the job to the next installer.
Most lost installs are quotes nobody followed up. After the survey, the quote is chased by text and email on a schedule until the homeowner says yes or no, then it stops.
Every enquiry, call, survey, quote and invoice sits on one customer record in the CRM, with the campaign it came from. You see what you paid and what it produced, per month, without a spreadsheet.
How a booked boiler survey is made
1. Ads for your area
We run boiler replacement and installation campaigns for the postcodes you cover. One installer per area, so you are not bidding against a client of ours down the road.
2. Answered in seconds
The AI receptionist answers the call. Live chat handles the website. A form fill gets a call back within minutes, at any hour. No enquiry waits for Monday.
3. Qualified
Fuel type, current system, when they want it done, finance, property. Repair-only and out-of-area enquiries are filtered before they reach your phone.
4. Chased until an outcome
Missed the call? It is retried and texted. Went quiet? Followed up until they book or say no. Every attempt is on the record.
5. Booked into your diary
The survey lands in a free slot with travel time respected. The homeowner gets a confirmation and a reminder by text.
6. After the survey
The quote goes out from your price book, is accepted on the customer's phone with a deposit, and is chased if it goes quiet. A review request follows the install.
Leads you rent, leads you buy, or surveys booked for you
Installation, replacement and repair are different conversations
A boiler that died this morning and a planned upgrade in six weeks are different conversations, and a landlord with eight properties is a third. Treating them as one "boiler lead" is why so many campaigns look busy and book nothing. The qualifying questions separate them before you are involved: what they have, what they want, when, and how they plan to pay. You tell us what you want in the diary. Replacements and new installs by default. Repairs only if you ask.
What a boiler survey should cost, and what actually decides it
Cost per lead tells you almost nothing. A cheap lead that never answers the phone is expensive, and a dearer one that turns into a £4,000 install is not. The numbers that matter are what a booked survey costs you and what your surveys convert at. Ours convert at over 70%. The price per booked survey is agreed for your area on the call, the first month runs pay-as-you-go per survey so you can see the sums before committing to anything, and a survey our checks show was a fake enquiry can be credited towards the next one. How pricing works.
Boiler marketing through the summer
Breakdown demand collapses when the weather warms up and most heating firms accept the dip. The system does not stop: annual service reminders go out on their own, old quotes are re-contacted, review requests keep the Google listing climbing, and your website carries a page for every service and every town you cover so planned replacements still find you in July. The cheapest boiler survey is a quote from four months ago that nobody chased. Ours get chased. Automations and the website are part of the system, not add-ons.
Heating and boiler businesses on the system
One installer per area. If your postcodes are already covered by one of these firms, we will tell you on the call rather than sign you up.
Each business sees its own surveys, quotes and installs in its CRM. We do not publish clients' figures.
Boiler marketing FAQs
We run boiler replacement and installation ads for your postcodes, answer every enquiry straight away, qualify the homeowner and book the survey into your diary. All demand is generated by our own campaigns. We never buy enquiries from directories or brokers.
No. You pay per booked survey: a qualified homeowner with a confirmed slot in your calendar. The lead is the input. The survey is what you pay for.
Yes. Each survey goes to one business and is never resold or shared. We work with one installer per area.
A homeowner who wants the work done as soon as possible and has answered the qualifying questions: fuel type, current system, timeline, finance, property. Then a booked slot in your diary.
A price per booked survey, agreed for your trade and area on the call. No retainer, no per-lead fee, no per-user software fee. The first month runs pay-as-you-go per survey. See the pricing page for how it works.
Tell us. If our checks show it was a fake enquiry it can be credited towards your next survey. It is assessed case by case rather than a blanket guarantee.
No. We run the campaigns. Every enquiry lands in your CRM with the campaign it came from, so you see leads, surveys and cost per campaign without logging in to an ads platform.
Yes. Campaigns run for the area you cover and only that area. One installer per area means nobody else on our books is targeting the same postcodes.
No. No minimum term, cancel any time.
The pieces
Boiler leads
What a booked boiler survey is, what it converts at, and how it compares with shared leads.
Boiler leads UKWhere boiler leads come from
Every source of boiler leads in the UK, compared by cost per booked survey.
Read the guideSee if your area is free
One installer per area. Tell us your postcodes and we will say whether they are open, what a booked survey would cost there, and how the first month runs.