- Small jobs and faults are won by whoever answers the phone; fixing missed calls is the fastest win for any electrician. Rewires, consumer unit changes, EV chargers and solar are won at the quote visit and are worth generating demand for.
- Landlord EICRs and letting agents are the steadiest electrical work in the country: slow to open, years to lose. EV charger and solar installs are the fastest-growing demand and reward being findable and certified.
- Directories and lead sellers share each enquiry with several electricians (£5–£40 a lead reported). For the big jobs, a booked quote visit is the unit to pay for; judge every channel by what one costs.
1. Answer every call (this week)
An electrician under a floor cannot answer the phone, and the homeowner with a tripping board rings the next one within a minute. Divert to whoever is free, add a missed-call text-back, or put an AI receptionist on the line that answers, asks whether it is a fault or a quote, flags a burning smell as an emergency and books the visit. This is the cheapest work you will ever win back.
2. Google Business Profile and reviews (two weeks)
"Electrician near me" ends in the map box. Fill every category (electrician, EV charger installation, electrical inspection), set the service area you actually cover, add photos of real jobs, and request a review after every completed one. Mention NICEIC or NAPIT registration on the profile; homeowners check.
3. Landlord EICRs and letting agents (months, steady)
Every rented property in England needs an Electrical Installation Condition Report at least every five years, and letting agents need electricians who turn up when they say and file the paperwork cleanly. One agent with three hundred properties is a year of steady work. Pitch reliability and paperwork, not price; the remedial work that follows the reports is where the margin is.
4. EV chargers and solar (the growth work)
Home EV charger installs and solar-and-battery work are where electrical demand is growing, and both are won at a quote visit. Be findable for them specifically: a page on your site, the category on your Google profile, the relevant scheme registrations. This is also the work worth paying to generate demand for, because a shared lead lost to a faster caller is hundreds of pounds, not a £120 call-out.
5. Directories and lead sellers (days, shared)
Checkatrade, MyBuilder, Rated People and Bark all send electrical enquiries, and all share the homeowner with several electricians. One electrician's report: £150 a month on Checkatrade for four leads, £37.50 a lead. Worth it for small jobs if you answer in minutes; expensive for rewires you lose to a faster caller. Costs and verdicts: Checkatrade cost, MyBuilder fees, Bark.
6. Other trades and builders (months)
Builders, kitchen fitters and bathroom installers all need an electrician and rarely want to be one. Two or three reliable trade partners can fill a quiet month. Return the favour with your own referrals and turn up when you said.
7. Your own ads (weeks, needs step 1)
Google or Meta ads for EV chargers, rewires and consumer units work when the enquiry is called back in minutes and the landing page asks one question. They fail when the form fill waits for Friday. Decide who answers first. The lead generation guide covers the setup.
8. Booked quote visits, not leads
For rewires, consumer units, EV chargers and solar, the job is decided at the visit, so the booked visit is the unit worth paying for. MyTradeBuddy generates demand for one electrical contractor per area, answers and qualifies every enquiry, chases it until it books, and bills per booked visit with no monthly fee and no contract; how it works for electricians. Whatever mix you run, track what a booked visit costs you from each channel. The general version of this list is how to get more work as a tradesman.
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Frequently asked questions
Answer every call first, then Google Business Profile and reviews, then letting agents for EICR and landlord work, then EV charger and solar demand. Add directories, lead sellers or ads only once someone can ring back within minutes.
Google search and maps, letting agents and landlords, builders and other trades, directories (Checkatrade, MyBuilder, Rated People, Bark), Local Services Ads, their own ads, and exclusive booked-visit systems like MyTradeBuddy.
The map box and reviews bring small jobs; answering the phone wins them. A missed-call text-back or an AI receptionist stops the ones you cannot pick up going to the next electrician.
Shared leads can pay for small jobs if you respond in minutes; for rewires and EV chargers they are a poor buy because several electricians hold the same enquiry. Judge any source by cost per booked visit.